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Vokso Knowledge Centre
Guides, articles and tutorials about Google reviews, online reputation and local marketing. Written for business owners, not specialists.
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ArticleLocal Marketing
How to rank higher in Google Maps for your local business
Appearing in Google Maps and Local Pack of 3 is among the most valuable properties for a local business. 60-80% of clicks for local searches go to these 3 positions.
Andrei Bolovan·28 May 2026·6 min read
GuideLocal Marketing
Local marketing for physical businesses: complete guide
Local marketing means appearing when someone searches your service in your area. Not on Google from Berlin, but on Google from Manchester, when someone in Manchester searches "nail salon." It's a specific subset of digital marketing with its own rules.
Andrei Bolovan·25 May 2026·9 min read