Vokso Knowledge Centre
Guides, articles and tutorials about Google reviews, online reputation and local marketing. Written for business owners, not specialists.
Local SEO for restaurants: the complete guide for HoReCa owners
For a local restaurant, local SEO isn't fancy marketing. It's business-critical. 70% of new customers discover a restaurant through Google Maps or local search. If you're not in top 3 for your main keywords, you're invisible to most of your audience.
How to rank higher in Google Maps for your local business
Appearing in Google Maps and Local Pack of 3 is among the most valuable properties for a local business. 60-80% of clicks for local searches go to these 3 positions.
Local marketing for physical businesses: complete guide
Local marketing means appearing when someone searches your service in your area. Not on Google from Berlin, but on Google from Manchester, when someone in Manchester searches "nail salon." It's a specific subset of digital marketing with its own rules.