Guides, articles and tutorials about Google reviews, online reputation and local marketing. Written for business owners, not specialists.


You have 30 Google reviews Monday morning. Tuesday afternoon there are 28. Nothing changed at the business, but 2 reviews disappeared.

The biggest mistake local businesses make is waiting passively for reviews. "Happy customers will leave reviews on their own," many owners say. The reality is different.

A negative review with 1 or 2 stars shows up in the morning and ruins your day. The instinct is to defend yourself, explain, or in the worst case, ignore it. None of those actually helps.